The transaction layer for
verified ecological impact.
Every product on the shelf has a biodiversity footprint. None of them fund it. BioSquares is the infrastructure that changes that.
$700B
Annual Biodiversity Funding Gap
The Foundation
You collect points. You earn miles. Every purchase triggers a micro-transaction — the brand pays a small fee, you earn a reward.
The consumer loyalty program is one of the most proven models in commerce.
Until now, not one of those micro-transactions has done anything for the Earth.
BioSquares changes what the micro-transaction does.
Proprietary Technology
Biodiversity Fractalized Funding
BFF mirrors how nature itself is organized. A single hectare of habitat contains 10,000 individual square meters. BFF maps each one — GPS-referenced, individually tracked, and fundable through a single consumer scan.
A New Conservation Finance Model
Traditional grant funding is competitive, cyclical, and dependent on institutional timelines. BFF augments it with a continuous funding stream generated by consumer commerce — independent of donation cycles and accessible to any verified conservation project.
Proprietary and Purpose-Built
No other platform fractionalizes conservation projects into individually funded, GPS-mapped units triggered by a consumer product scan. The architecture does not exist anywhere else.
Built for Global Scale
One BFF deployment can support any biome. Designed to help fund 30×30 commitments, UN SDG conservation targets, and landscape-scale restoration projects — one square meter, one consumer, one scan at a time.
The micro-transaction has always existed. BFF is the first time it has funded something real.
How It Works
Zero friction. Instant verification.
Brand Commits
A financial contribution is linked to a product SKU and production run. E.g., $100,000 ÷ 100,000 units = $1.00 per BioSquare. Transparent. Pre-established before a single unit ships.
Consumer Scans
The micropage address is embedded in the product's existing QR code. One scan. Free. Instant. No new app required.
Brand Pays on Delivery
Proof of Participation. The brand pays ($1.00) only when the consumer scans and collects their BioSquare. Zero cost until engagement happens.
Funds to the NPO
85% goes directly to the verified NPO conservation project. 15% supports the BioSquares platform. Immediate settlement.
Real-time Settlement
Live Transaction Flow
The Platform Advantage
One scan. Three simultaneous outputs.
BioSquares' proprietary BFF system transforms a single scan into three verified, simultaneous outputs.
Conservation Funded
85% routes in real-time to a verified NPO at a geo-referenced restoration site. Not a pledge — a ledger entry.
Compliance Receipt
A pre-substantiated environmental claim automatically generated for the brand. A receipt, not a report.
Earned First-Party Data
SKU-linked product-to-consumer, conservation site coordinates, and post-purchase behavioural data recorded at the moment of engagement. Earned, not extracted.
The consumer receives a Digital Medallion — a geo-referenced proof token linking their purchase to a specific, identified conservation site.
Unit Economics
Two revenue channels. Three converging markets.
Platform Revenue
15% transaction fee on every BFF micro-transaction. Starts with the first scan. Software margins on a commerce rail.
First-Party Data Asset
Brands subscribe to SKU-level consumer engagement data cross-referenced with conservation impact. Value grows with every scan — it never decreases.
Total Addressable Market
Three converging markets.
Consumer Loyalty
Global market (2025). Projected $31B by 2033. BioSquares is pay-per-performance loyalty infrastructure.
First-Party Data
Global CDP market (2025). Projected $37B by 2030 at 30%+ CAGR. BioSquares produces the most valuable segment.
Global CPG Commerce
In 2025 — $4.23T by 2030. ~4.2 trillion units sold yearly. BioSquares is the rail beneath all of them.
The Window Is Now
The regulatory window is closing.
Canadian Bill C-59 Active
Canadian "Greenwashing" enforcement active. Brands must substantiate environmental claims with verifiable evidence.
EU ESG Enforcement Begins
Brands are paralyzed — unable to defend claims they've made for years. Penalties up to 10% of global annual turnover.
First Mover Lock-In
The platform that aggregates the consumer data first becomes the market standard.
BioSquares Transforms Liabilities Into Receipts
Automatically generates verified, substantiated environmental claims at a fraction of a dollar — precisely when consumers engage.
With only four months before EU enforcement, brands are making decisions now.
Proof
This is not theoretical.
The live QR demo shows the consumer activation flow: scan, claim, fund. This is the minimum viable version of the mechanism. Open full demo in new tab →
The MVP: BioSquares OCEAN
SDG-14: Life Below Water
The first deployment of the BFF rail — anchored in BC's coastal marine ecosystem. A direct, traceable link between what the brand takes from the ocean and what it returns — defensible under any regulatory standard.
- ✓ 436 BC-based health, wellness & personal care brands in target pipeline
- ✓ Relationships with First Nations communities & registered NPOs
- ✓ Geo-referenced conservation unit pre-established before first scan
- ✓ 1 BioSquare = 1 named, GPS-referenced square meter
Biome Expansion Roadmap
Once the BFF rail is validated, it deploys to additional SDG-aligned conservation categories.
OCEAN
SDG-14: Life Below Water
BC Kelp Forest Restoration
FOREST
SDG-15: Life on Land
Boreal Forest Restoration
FRESHWATER
SDG-6: Clean Water
Freshwater Ecosystems
GRASSLAND
SDG-15: Life on Land
Grassland Conservation
Traction
Execution underway.
Founder Self-Funded
Deliberate decision to validate the architecture before taking dilution. The platform is defined and the founding experience is directly relevant.
MerchUX Predecessor
QR-authenticated product-to-conservation platform built with EarthToday and the Union of Nature Foundation. Proved the core consumer activation mechanic in a live environment.
Glasshouse Group JV
Signed joint venture agreement with Glasshouse Group Inc. (UK) for loyalty rewards across sports teams. First executed commercial partnership confirming BFF works across brand categories.
Grant Applications
Federal and provincial grant applications in progress to supplement investor capital and extend runway without additional dilution.
The Team
Built by operators.
Stewart Irvine
Technology founder with 30+ years of experience building consumer engagement, transaction technology, loyalty mechanics, and commerce-layer platforms. Built MerchUX with EarthToday and the Union of Nature Foundation — the direct predecessor to BioSquares' Digital Medallion.
Shake Dewan
Founder of AI Forward. Former National Lead for Deloitte's NLP Center of Excellence. Architects enterprise data platforms and production AI systems. Platform designs endorsed by Google's Director of Research, Peter Norvig.
Martin Handfield
Cleantech and impact investment experience. Manages operational development, coordinates technology teams, and develops government programs.
Alain Houle
25+ years in corporate law, private M&A, and governance structures for institutional investor readiness.
BioSquares. Built for This.
Commerce has extracted value from natural ecosystems for generations.
Not because brands were unwilling, but because the infrastructure to return it did not exist. BioSquares is that infrastructure. Built in BC and designed to scale with the commerce already in motion.
Transaction infrastructure for a world where every product scan is a small, verified act of restoration — compounding across brands, across biomes, and across the 4.2 trillion consumer products already on shelves.